SBS Wealth

SBS Wealth offers KiwiSaver and managed investments. It’s a niche provider with its origins in the deep south – but with ambitions to be a nationwide player. Whilst Southland is not the first place most people look for professionals to manage their investments it does offer some core values that are relevant to investment, most importantly: growth. Southland is a place to where things grow, its people are straight-up and there’s an inherent salt of the earth, considered approach to life.

After conducting several focus groups using TGF’s Research Room we settled on a brand proposition of “grown with care” and executed this through a series of images and short videos that leverage key aspects of investment. Drawing analogies between the oysterman knowing where the good ones are; a slow cook barbecue pitmaster and a charter skipper understanding the conditions and what lies ahead.

Our “grown with care” proposition now forms the heart of SBS Wealth’s website, advertising and customer communications activity.