News from The Goat Farm and opinion pieces by the team covering advertising, design, marketing, tech and more. Reckons: we have them!
After the virus: what next for business?
If truth is the first casualty of war, then the Covid-19 pandemic shows every sign of being one.
So long and thanks for all the krill: why big brands are giving up on whales.
The age of the whale is ending: welcome to the age of the dolphin.
What making radio ads taught me about business
One of the things I enjoy most in my role as creative director at The Goat Farm is directing radio ads. I guess I’ve done a few hundred over the years.
Bank to the future: five things New Zealand banks could do today to make sure they have a tomorrow
New Zealand’s big banks have a money problem, and if they don’t do something about it, it’s going to kill them.
I have seen the future and it works for $150 a week
I blame the New Zealand Qualifications Authority. And the advertising schools. And me. And every other creative director in town.
How I learned to stop worrying and love the Lion: some thoughts on Cannes
This week marks the annual celebration of advertising creativity at Cannes, in the South of France.
100 TED speakers: 3 simple tips
The other week marked the end of a year of speaker selection, content development and coaching for TEDxAuckland. (It also marked the beginning of another year of speaker selection, content development and coaching!).
Facts are junk
The last thing I’m going to pay for, then, as a listener, reader or watcher are facts.