Our services

The Goat Farm knows how to turn an idea into a compelling content experience, whatever the channel, audience or budget. Together with our video, audio, photography and digital production whānau we create TV commercials, longer form video, social video, 2D and 3D animations, radio ads, blog posts, emails, billboards, on-site brand activations... whatever it takes.

What we do

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Insight

Great work always starts with a unique truth. Our research and insights offering puts that at the start of the process, and can also help assess and review potential brand and creative directions.

    • Brand audits and assessments

    • Customer research, surveys and insights

    • Competitor intelligence

    • Market research

    • Win / loss analysis

    • Churn analysis

    • Personas

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Strategy

Strategy makes the connection between your business goals and your customers’ lives. We love working alongside senior leaders to join the dots that make up a solid marketing and brand strategy.

    • Brand

    • Creative

    • Activation

    • Content direction and planning

    • Public relations and communications

    • Positioning

    • Customer segmentation

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Creative

Imagery, language, logos, brand platforms... here’s where we make your brand and message tangible and apply our craft skills to create and evolve brands that create emotional connections and drive business performance.

    • Brand naming and development

    • Logo and identity

    • Brand storytelling

    • Copywriting

    • Campaign development

    • Design

    • Packaging

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Delivery

Our delivery and production services can go as far down the food chain as you want! Whether that’s a radio ad, a digital banner, an inflatable, solar-powered tent or 30,000 custom-flavoured ice blocks, we’ve got you!

    • Advertising and content

    • Video and audio

    • Digital

    • PR and media relations

    • Collateral

    • Event and activation

    • Brand partnerships and collabs

    • Brand books and guidelines

    • Corporate reports

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Culture

Who you are matters. Our work here helps put your values, purpose and vision into words, then find ways to share those taonga internally and with potential hires.

    • Purpose and values

    • Employee value proposition

    • Employment branding

    • Recruitment advertising

    • Internal communications

    • Speaker and media training

    • Keynote speaking / MC

    • Workshop facilitation

    • (Te ao Māori)

    • Leadership coaching

Our work

SBS Wealth Grown With Care campaign oyster fisherman
Person welding behing WM Waste Management tagline cut out of metal
HouseMe tiny home TV video ad with Te Radar
Metlifecare values project with notebook creation

  • “We partnered with the Goat Farm to help us design a better onboarding experience for our people, and they exceeded our expectations. TGF helped us get to the heart of what employees needed through their facilitated workshop sessions. From there, they designed and delivered a comprehensive ‘welcome’ product that perfectly captured relevant and time-critical information. Throughout the process, they were hands-on, responsive, and genuinely committed to meeting our needs. We couldn’t be happier with the result and look forward to working with them again.”

    Anouska Hunter
    People Experience Partner at Metlifecare

  • "The Goat Farm team understood what we were trying to achieve, worked well with our staff, and together we developed an employee proposition that reflects Transpower’s purpose and the work our people do, for New Zealand.”

    Brighid Kelly
    General Manager People at Transpower

  • “You #! @*&% s cost me $20,000!”

    Bryce Glover
    GM Sales and Marketing / Board Member / Partner at HouseMe

  • “TGF took the brief and immersed themselves into our business, meeting our people, understanding our products and visiting out operational sites. They took care to really understand who we are and the direction we are heading in. We are immensely proud of where the brand has landed. Our new name and promise speaks to our identity and resonates strongly with our team. Thank you TGF for coming on this journey with us and making it a success.”

    Catherine Collins
    Marketing Manager at WM

How can we help?