News from The Goat Farm and opinion pieces by the team covering advertising, design, marketing, tech and more. Reckons: we have them!
100 TED speakers: 3 simple tips
The other week marked the end of a year of speaker selection, content development and coaching for TEDxAuckland. (It also marked the beginning of another year of speaker selection, content development and coaching!).
Facts are junk
The last thing I’m going to pay for, then, as a listener, reader or watcher are facts.
Making design invisible
All I could think about was the design of his [Powerpoint] slide. It literally stopped me in my tracks. Derailed me. I don’t even know where the train went. Bad design can do that
True enough to believe: my ABC of online authenticity
In a world where many of us get a lot of our news from social media, True Enough to Believe has become the criteria for whether or not to share a story.
5 things I love about Apple’s Watch. And 5 I hate.
My reasons for buying Apple’s Watch (which, as far as I can tell, they don’t call the Apple Watch and certainly never the iWatch) don’t run particularly deep.
The company you keep: ads and your brand
Even though it only lasted two weeks, I learned a lot in my first job in advertising.
A Private Word
Confidentiality comes in more than one flavour. Here’s my take on some of the most popular ones.