News from The Goat Farm and opinion pieces by the team covering advertising, design, marketing, tech and more. Reckons: we have them!
Why we shouldn't eliminate jargon when it comes to business
A popular state-owned radio station, finding itself short of actual experts the other day, asked if I'd join an on-air discussion about the evils of business jargon.
Help wanted: why employment branding is having a moment
A purpose-driven employment brand is pretty magical stuff.
Don't be fooled by social media: not everyone feels as you do
…because opinions just like yours are all you’re seeing online.
After the virus: what next for business?
If truth is the first casualty of war, then the Covid-19 pandemic shows every sign of being one.
So long and thanks for all the krill: why big brands are giving up on whales.
The age of the whale is ending: welcome to the age of the dolphin.
What making radio ads taught me about business
One of the things I enjoy most in my role as creative director at The Goat Farm is directing radio ads. I guess I’ve done a few hundred over the years.
Bank to the future: five things New Zealand banks could do today to make sure they have a tomorrow
New Zealand’s big banks have a money problem, and if they don’t do something about it, it’s going to kill them.
I have seen the future and it works for $150 a week
I blame the New Zealand Qualifications Authority. And the advertising schools. And me. And every other creative director in town.