News from The Goat Farm and opinion pieces by the team covering advertising, design, marketing, tech and more. Reckons: we have them!
Grabbing commuters’ attention for SBS Wealth
SBS Wealth Head of Growth Rich Phillips said the media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to wait for their connection.
Something fishy about Shane Jones finger campaign
Is there a world in which giving someone the finger makes them more likely to support your cause?
Increasing your marketing spend in a downturn, and other bullshit agencies try to tell you
Right now, people are doing it tough. Mortgages are expensive. Insurance is expensive. Petrol is expensive (and so, now, is running your EV). Most importantly, though, confidence is in short supply.
Business resilience? Napier invented it!
Napier had rebuilt from its rubble within a few years of the 1931 quake.
Last drinks at a bar called Elon’s
So there’s this bar near my office. Let’s call it Elon’s.
I am a middle-aged white man and you should listen to me.
I am a middle-aged white man and my opinions are relevant.
Three waters by another name might be easier to swallow
Names matter when you’re selling things.
Why we shouldn't eliminate jargon when it comes to business
A popular state-owned radio station, finding itself short of actual experts the other day, asked if I'd join an on-air discussion about the evils of business jargon.