HouseMe

HouseMe is New Zealand's #1 tiny home builder, with more than 4,500 built to date. The category – and news coverage of it – is dominated by smaller “cowboy” producers though. Our challenge was to establish HouseMe’s leadership credentials and give people the confidence to spend up to $150,000 on a tiny home.

"The biggest name in tiny homes" encapsulated what was unique about HouseMe. Our advertising showed scale both through factory imagery and by giving a memorable image that showcased the number of homes they’d built: the town of Te Puke! Our TV and digital campaign was fronted by iconic Kiwi comedian Te Radar – a perfect match for the category and the audience.

HouseMe saw greater demand in the weeks following campaign launch than it had ever experienced. Lasting high demand has since seen it expand operations to include the South Island.