Invivo X, Sarah Jessica Parker

Sarah Jessica Parker is an actor, publisher, philanthropist, businessperson… and now a winemaker with 5 vintages and counting.

In 2019 we worked with Invivo and SJP to create the Invivo X, Sarah Jessica Parker brand, creating a brand icon based on icons that Sarah Jessica hand painted and sent to us from New York.

We then worked closely with local 3D artists and printers to translate that icon to SJP’s Sauvignon Blanc and Rosē packaging.

The range extended to lower-alcohol Sevenly (2022) and Pinot Noir (2024) and continues to find new markets in the United States and internationally.