LPG Facts

Is New Zealand really running out of gas? News headlines would have you think so. In fact, while natural gas is facing some supply challenges, LPG (the stuff we barbecue sausages with and is delivered in big cylinders to heat your home) is so plentiful it’s not even funny.

This campaign aims to educate media, policymakers and the public on the real story about LPG.

It also features the most unfunny collection of Dad jokes ever assembled in an advertising campaign, all in support of our core message: LPG – there’s so much of it, it’s not even funny.

The campaign included social, digital display, radio, online video and media relations.