McFall fuel employment brand

McFall Fuel supplies petrol and diesel to commercial operators, service stations and consumers around the North Island. The company is growing rapidly, so approached The Goat Farm to develop its employment brand and create some key video and photography assets.

Meeting the McFall team and getting up ridiculously early to ride along with a tanker driver showed us that fuel delivery is seen as elite-grade truck driving. It’s technical, challenging and constantly changing. That insight, along with what we learned about McFall’s commitment to training and development, led to our employment brand promise: Drive to the next level.

Next, we partnered with long-time TGF collaborators Matt House and Richard Doran to produce a series of videos and photographs showcasing McFall’s people and the pride they have in their work, their mates and their trucks.