MITO

MITO helps learners and employers build New Zealand’s skilled workforce. It supports on-job learning for people working in the automotive, commercial road transport, extractives, drilling, gas and logistics industries.

MITO’s mahi is only possible thanks to the legendary support of the employers who take on learners and apprentices in their businesses. To say thanks. MITO invites employers to enter the draw for a smoko shout – a fully catered morning tea and a visit from the MITO team. Three lucky entrants will also win an advertising campaign promoting their business.

Our first campaign for MITO invited businesses to enter, while giving them a shoutout for their legendary support. We worked with photographer Lee Howell and typographer Duncan Munro to create three executions, representing some of the workplaces MITO apprentices work at.

As a bonus we got to visit New Zealand’s biggest quarry, our client WM New Zealand’s truck workshop and a garage filled with please-don’t-touch supercars.

As well as digital display, social and billboards, the campaign included nationwide radio.