Palmy Venues

Palmerston North City Council operates a number of venues suitable for a range of events from conferences to concerts under their Palmy Venues brand. The challenge was to cut through the usual go-to venues for conferences (Rotorua, Queenstown, the main centres) and promote Palmy as a viable alternative.

The campaign which included outdoor, radio and social media leveraged the down to earth language of the region and had some playful fun with the fact it may not be the first place you’d look but that it does offer benefits versus the main centres.

The campaign had an immediate effect, generating engagement and most importantly new bookings for conferences and events.