Rockgas
You can rely on Rockgas
Rockgas has been keeping Kiwis warm, keeping their showers steaming and their dinners piping hot since 1934.
Our brand platform for Rockgas tells New Zealanders that whatever else is going on in the world, you can rely on Rockgas.
We developed the platform after holding workshops with Rockgas and their franchise owners, then testing platform options with bottled gas users through our Research Room qualitiative testing offering.
“You can rely on Rockgas” is all about those moments in life when you just want something you can count on.
The campaign launched in winter, with three video executions plus supporting digital and social content. The first spot, “Dating,” tells the relatable truth that while dating apps might let you down, a long hot bath never will. “Delivery,” reminds us that sometimes a gas hob, a frying pan and some eggs beats delivery eats. And “Online shopping,” shows that real winter warmth doesn’t come in a box from some website.
Services
Customer research, surveys and insights
Creative strategy
Positioning
Brand storytelling
Copywriting
Campaign development
Design
Advertising and content
Video
Digital
LPG isn’t just for winter, so when summer rolled around we created two more creative expressions of the core “rely on Rockgas” message. “Barbecue” tells the story of a family who are let down by the weather, but not by their trusty Rockgas barbie. “Camping” reminds us that even though our mate’s parents’ bach has heaps of room outside for tents, there’s just the one shower… so it had better have enough hot water to go the distance.
The summer campaign featured social, digital display, video on demand and radio.