Rockgas

You can rely on Rockgas

Rockgas has been keeping Kiwis warm, keeping their showers steaming and their dinners piping hot since 1934.

Our brand platform for Rockgas tells New Zealanders that whatever else is going on in the world, you can rely on Rockgas.

We developed the platform after holding workshops with Rockgas and their franchise owners, then testing platform options with bottled gas users through our Research Room qualitiative testing offering.

“You can rely on Rockgas” is all about those moments in life when you just want something you can count on.

The campaign launched in winter, with three video executions plus supporting digital and social content. The first spot, “Dating,” tells the relatable truth that while dating apps might let you down, a long hot bath never will. “Delivery,” reminds us that sometimes a gas hob, a frying pan and some eggs beats delivery eats. And “Online shopping,” shows that real winter warmth doesn’t come in a box from some website. 

The 15 and 6-second video spots will run on boradcast TV as well as YouTube preroll and a range of social platforms. The first three people to email hello@tgf.co.nz naming all four animals appearing in the ads will win a prize!