WM New Zealand Netball Series

WM New Zealand (formerly known as Waste Management) is the proud sponsor of the Silver Ferns’ international series against South Africa and Australia. Our challenge was to bring these two Kiwi power brands together in a way that would work everywhere from courtside graphics to on that iconic black dress.

Before the series even started, we worked with Silver Ferns athletes and a team of WM New Zealand kaimahi to hold the Winning Move Challenge. First, the Silver Ferns attempted to scoop a 2 metre diameter series ball into a WM New Zealand collection truck. Then, our WM New Zealand team took their turn shooting hoops with the Silver Ferns’ expert coaching. Watch the full Winning Move Challenge video here.

The activity continued at the games, with fans invited to shoot netballs or beanbags for the chance to win WM New Zealand Netball series branded giveaways.

On court, fans from each country took on the centre court challenge, trying to shoot as many netballs as they could into WM New Zealand wheelie bins in just 30 seconds.

And, of course, our giant WM New Zealand ball followed the team from event to event, repping the collaboration and giving fans the perfect selfie backdrop.