Uncovering and communicating the "reason why" people should work for your company is the #1 challenge facing many CEOs today. TGF has deep experience in employment branding / EVP and is uniquely placed to help you win the battle for talent.
Piritahi is an alliance of companies supporting Kāinga Ora in its Auckland residential redevelopments. We worked with this infrastructure company to create internal communications content, as well as a recruitment advertising campaign for engineers, equipment operators and labourers.
Tonkin + Taylor is a major New Zealand and Australia-based engineering and environmental consultancy. We've worked with T + T on several projects including two annual reports and an award-winning employment brand (EVP) / recruitment campaign.
Transpower owns and operates New Zealand's national electricity grid. We worked with Transpower on its employment brand (EVP), uncovering it through a comprehensive process involving listening to almost 100 employees. We then expressed it through employee videos and recruitment videos, as well as recruitment brochures and employment website content for university graduates.
Vector is New Zealand's biggest electricity lines companies and one of its biggest infrastructure companies. Working with the CEO and head of people and culture, we uncovered the employment brand and created multiple internal communications pieces in support of staff retention and employee advocacy.
Braemar Hospital is one of New Zealand's largest private surgical hospitals with a history in Hamilton spanning almost 100 years. Like all health sector employers it faces a very competitive market for nursing and support staff. We built on Braemar's existing purpose to uncover a compelling employment brand then developed internal and external campaigns to communicate it, including web content, digital recruitment advertising and print advertising here and overseas.
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