We've learned over the course of many FMCG brand design and advertising projects that selling to the consumer is one thing; selling to the retail category manager is just as crucial. We can help your FMCG brand succeed on both counts.
Hale Animal Health is an Auckland-based innovator in a fast-growing category. We developed online and TV advertising for Hale's Vitality Plus pet supplements, creating standout imagery that included bespoke cat and dog photography, both shot on the same day. Ask us why that was a bad idea.
Invivo is one of New Zealand's wine innovation success stories. The Goat Farm has worked with Invivo since its earliest days, including uncovering its brand purpose and voice, creating social media, online, print and outdoor advertising for its wines and designing wine labels and other wine packaging. We've helped Invivo win headlines and shelf space through stunts like a high seas process against slow wine deliveries and the launch of Invivo Air (flown by our creative director). We even love designing back labels!
Graham Norton Wines and Spirits. This enormously successful export brand came about through our response to Invivo's challenge of how to publicise the fact that Graham and his guests drank their wine on his show. Beginning with SauviGNon Blanc, we created the brand, including the launch stunt of flying grapes from New Zealand to London to kick off the very first vintage. We've designed everything from wine labels to Gin and Vodka for this very successful wine and spirits brand and created video content of live blending sessions in London and (remotely) Auckland. Along the way we've helped GN win listings and shelf space in some of the UK's top supermarkets.
Invivo X, Sarah Jessica Parker is another export success story, built on the same collaborative model as Graham Norton Wines and Spirits. TGF worked with Sarah Jessica on her wine label design and wine brand creation, then managed print production of her wine labels, using multiple print processed to create a uniquely tactile wine label with great shelf standout. We've also produced outdoor and online advertising as well as websites to support the launch of this wine brand including trade campaigns to support expansion in the complicated US market.
Hallertau is one of New Zealand's leading craft breweries and we were chuffed to work with them on their brand storytelling. The truth that beer is best enjoyed fresh and close to the source led to our recommendation that they add an "09" beer to their numbered range of beer labels. (09 is the area code for Auckland.) The 09 beer has become a best seller and we're proud to have played a part in its success.
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