The Goat Farm has deep experience in financial services advertising and has created campaigns and entire brands for clients ranging from start-ups to "big four" banks. In every case we apply our understanding of customer insights and the challenges unique to the sector to create memorable, effective and accurate messaging that delivers to your business objectives.
In bank advertising our creative director was behind the BNZ’s memorable Piggy Banks brand platform, covering everything from mortgage advertising to campaigns for credit cards, offset loans and online banking. More recently we worked with Westpac's innovation arm Red Bird Ventures to develop a launch campaign, influencer activity, Chinese-language marking and explanatory video content for peer-to-peer payment app Buck.
We also have long experience in the investment and KiwiSaver sector, having worked on KiwiSaver TV, radio, outdoor and online campaigns for Kiwi Wealth and document development and website design for boutique fund manager Cleary Wealth Management.
Also in the investment space, our TV, online and radio campaigns for Staircase Financial Services (we also designed the brand identity) have helped introduced hundreds of Kiwis to the idea of owning rental property as an investment.
We also work with smaller and socially-led financial services companies like Money Sweetspot and Community Finance.
Our financial services advertising experience covers TV, online video, social, outdoor, radio... just about every channel there is.
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