Advertising, brand creation, events and internal communications campaigns for infrastructure companies have long been a Goat Farm specialty. Maybe it's our engineering and technical backgrounds, but we get a buzz out of large-scale businesses delivering essential services and try to pass that feeling on to their customers, staff and stakeholders.
For Vector, New Zealand's biggest electricity lines company, we designed a completely new logo and identity, then applied it from everything to Vector's website to its car park signage. We also worked on the company's social media presence, internal campaigns with people and culture, customer acquisition campaigns for solar electricity and Tesla Powerwall, storm management and materials development, a public relations / media influencer event for the launch of Vector Lights and much more.
Vector Fibre, Vector's digital communications subsidiary, is a long-standing TGF client. B2B advertising of its digital infrastructure services has included email, website, document design, digital display, outdoor and more.
For Vector OnGas, New Zealand's biggest LPG distributor, we've created multiple consumer campaigns promoting their "Bottle Swap" business, designed LPG truck delivery and LPG bottle cages for service station and other retail forecourts. We've also supported the OnGas's recruitment advertising campaigns for drivers and bottle filling plant operators.
Entrust is the community trust that owns most of lines company Vector. We worked with Entrust on multiple projects including radio, outdoor and digital / social campaigns around the payment of their annual dividend. We also managed Entrust's social media debut, including hands-on community management at campaign time.
For Liquigas, a business managing the importation and distribution of LPG, we redesigned their logo, refreshed their website and created relevant, readable online content.
Piritahi is an alliance of companies supporting Kāinga Ora in its Auckland residential redevelopments. We worked with this infrastructure company to create internal communications content, as well as a recruitment advertising campaign for engineers, equipment operators and labourers.
Tonkin + Taylor is a major New Zealand and Australia-based engineering and environmental consultancy. We've worked with T + T on several projects including two annual reports and an award-winning employment brand (EVP) / recruitment campaign.
Transpower owns and operates New Zealand's national electricity grid. We worked with Transpower on its employment brand (EVP), uncovering it through a comprehensive process involving listening to almost 100 employees. We then expressed it through employee videos and recruitment videos, as well as recruitment brochures and employment website content for university graduates.
Want to know about our expertise in other sectors? Select an option from the list below: