Who is The Goat Farm?
The Goat Farm uses advertising, design and communication to make things happen for our clients.
We’re driven by curiosity, informed by strategy and focussed on craft.
We collaborate. With creative, production and media partners. With other agencies our clients might also work with. And with our clients themselves.
We’re not dicks about it and we like clients who aren’t either. We do what we say we will and always try to do a bit more on top.
What kind of people will you work with at The Goat Farm?
People who believe in this stuff:
Harmony
Different voices combining to make music none of us could make alone.
Connection
We bring the best people together to do great things for our clients and each other.
Curiosity
Digging into what brands, products and customers are about then turning those insights into great work.
Heart
We want people who see our work to feel something about it. We want them to connect to the same emotion that inspired our client to make what they’re making and sell what they’re selling.
Introducing The Goats
There’s not much we haven’t done, so there’s not much we can’t do!
Insight
Great work always starts with a unique truth. Our research and insights offering puts that at the start of the process, and can also help assess and review potential brand and creative directions.
Strategy
Strategy makes the connection between your business goals and your customers’ lives. We love working alongside senior leaders to join the dots that make up a solid marketing and brand strategy.
Creative
Imagery, language, logos, brand platforms... here’s where we make your brand and message tangible and apply our craft skills to create and evolve brands that create emotional connections and drive business performance.
Delivery
Our delivery and production services can go as far down the food chain as you want! Whether that’s a radio ad, a digital banner, an inflatable, solar-powered tent or 30,000 custom-flavoured ice blocks, we’ve got you!
Culture
Who you are matters. Our work here helps put your values, purpose and vision into words, then find ways to share those taonga internally and with potential hires.
Who we’ve worked with
Case studies
Graham Norton has long been a fan of New Zealand Sauvignon Blanc so we tabled the idea of creating a wine brand just for him. Graham Norton’s Own Wines and Spirits now features six wines and four spirits and sells millions of bottles a year worldwide.
We developed a brand promise for HRV that had to tick all the boxes, the balance of emotion and product attributes. ‘Love the feeling of coming home’ and its advertising through its mascot 'Harvey' brought the proposition to life - because nothing feels better to come home to than your own loving dog (and a HRV system which is found in 500,000 homes in NZ!).
Establishing HouseMe’s leadership credentials in the tiny home market through a celebrity partnership, TV, digital and the catchy phrase ‘ The biggest name in tiny homes’.
WM Aotearoa now has a brand and promise that express its unique role within the many New Zealand communities it serves. The design assets and messaging we produced are being used on everything from site signage to corporate videos and recruitment advertising.
Southland is a place to where things grow, its people are straight-up and there’s an inherent salt of the earth, considered approach to life. Our proposition: for SBS Wealth – 'Grown with care', has been executed at the heart of everything SBS Wealth says across website, advertising and customer communications activity.
We worked with Invivo and Sarah Jessica Parker to create the Invivo X, Sarah Jessica Parker wine brand and wine label.
We led focus group research and strategy to engage new hires from their first day to first months and provide something the employee could refer to throughout their career with Metlifecare.
Assisting Auckland Pilot Training Group to raise awareness of aviation careers and help remove barriers to participation though a survey and a resulting report and multichannel strategy across TV, radio, and digital media.
Researching and developing Transpower’s employee value proposition "Powered by you". Then implementing it through photography, video, copy for job listings, internal posters, grad programme material and more.